What are the key challenges in tapping into business in emerging markets and developing economies?

The future for many companies lies in addressing the emerging markets and developing economies. Developing economies like the BRIC countries provide for ample opportunities to develop and grow the business profitably.

Having said this, there are couple of things that needs to be taken care, for E.g. understanding Government policies, understanding cultural bias, business ethics, people competency and skills, etc. Addressing the emerging markets and developing economies opportunities requires innovative technology and deep business insight.

Business continuity and sustainability is possible by developing the eco-system. Pro-active approach towards- Collaborating with local companies, creating subsidiaries, developing- joint ventures, distributors, resellers, and dealers is a must.